Starbucks Coffee Company Essay Example | Topics and Well Written Essays - 1500 words

Starbucks Coffee political party - Essay ExampleStarbucks Coffee CompanyA business plan is important for people abstracted to start a business, rectify, or expand an existing business. A good business plan should be realistic and enable achievement of the set goals. A business plan should depict the short edge and long-term goals and how they can be achieved. Starbucks Coffee Company is a leading burnt umber retailer that deals with cook and retailing of java beans, selling brewed coffee, coffee related equipments, Italian-style espresso beverages, different cold beverages and some food items. The guild was exposed in 1971 as a small coffee shop at Seattle. The company was opened in 1971 as a small coffee shop at Seattle. The company has over 14, 000 outlets crosswise the globe. The main goal of Starbucks is to provide the finest coffee globally in addition to a pleasant milieu where the customers can enjoy the coffee. This essay pull up stakes explore Starbucks coffee ret ailer company to come up with a plan on how Starbucks can improve on its operations. Started in 1971, Starbucks was initially owned by Gordon Bowker, Ziev Siegel, and Gerald Baldwin. As aforementioned, the first coffee shop was located in Seattle. In the 1980, Starbucks opened up other coffee shops in various regions but within the united States. In 1996, Starbucks started its expansion outside United States when it opened a coffee shop in Japan. This was followed by opening up of numerous coffee shops within and outside United States.... Like will be demonstrated in this paper, the quality of operate is crucial and affects the sale of products in retail business. Although Starbucks remains one of the leading coffee retailers, it still has opportunities to improve on its products and services to maximize its sales, which will be discussed in this essay. There are certain issues and challenges veneering Starbucks and will be addressed. Industry Analysis The coffee retailing indust ry is highly competitive. Starbucks competitors include McDonalds and Dunkin Donuts. contest is mainly driven by the ease of opening retail business, which has led to flocking of retailers into the business. In the past, Starbucks has mainly concentrate on expansion of its outlets across the globe. However, the vast number of retails shops has resulted in counseling difficulties. Therefore, Starbucks plans should include improving the management of existing retail shops with reduced expansion. To understand the nature of coffee retail industry and the performance of Starbucks, the threats and opportunities of Starbucks were assessed (Khattab, Aziz and Naguib 1-5). Opportunities The coffee retail industry is expected to continue experiencing competition. Therefore, there if need for Starbucks management to identify the different opportunities. This will enable the company remain a successful competitor (Starbucks.com Web). Since Starbucks has gained wide popularity across the glob e, it should focus on further expansion to regions such as Asia where coffee beverages gaining wider acceptance. However, improved management should accompany the expansion. Therefore, Starbucks should consider change magnitude the management team. This could be through categorizing its stores into