Current Event-Licensing Agreement Essay Example | Topics and Well Written Essays - 250 words

authorized Event-Licensing Agreement - Essay ExampleThe deal fits wellspring into the objectives of each of the parties involved, and this may mean that the parties carefully looked into what benefits they bequeath accrue from such an agreement before signing. Kate Spade & Co is seeking to use Fossils extensive networks to expand its operations to a global scale, meet growing demands and increase its profit margins. On the another(prenominal) hand, Fossil Global Inc is excited to add and represent Kate Spade & Co to its already jealous portfolio.Looking back, Fossil Global has successfully entered into huge deals before. They have signed agreements with popular, successful brands such as Giorgio Armani and Michael Kors, both of which recently renewed their agreements for another ten year period. Fossil Global also handles the design, business and distribution of accessories for its portfolio of clients and takes off this load from the clients. Also with Fossil Globals large dis tribution pipeline spanning competitively over 150 countries, Kate Spade & Co headache of creating their distribution points across the globe leave behind reduce.I strongly believe that this partnership is worth undertaking despite the currency dip challenges that go about Fossil Global in the last quarter of their financial year. This type of partnership is a stark(a) example of a huge risk huge returns opportunity. The deal involves known and unknown risks as well as assumptions and uncertainties, some of which are outside the parties control. Using past experiences, Fossil Global Inc has signed other such agreements with huge and reputable brands including the American sportswear brand, Tory Burch and have come out successful in the end.When I look at the agreement, the ten-year period provides the parties involved with sufficient time to gather enough reading to make informed decisions on whether the partnership is worthwhile or