Digital Marketing and Social Media Marketing in Luxury Industry Essay

Digital Marketing and Social Media Marketing in Luxury Industry - Essay Example The emergence of digital and social media marketing have opened up new and exciting ways of branding. Specifically, luxury brands are the ones which have capitalized these relatively newer tools in a most decent and â€Å"luxurious† fashion to design their brand images. The affluent customers of these luxury brands have also joined in the social media sites and their dominating presence is effectively being utilized by the companies to attract the new customer and retain the loyal customers (Kerin, 2010). Reason of choosing the topic The reason of choosing this topic is basically divided into two broader areas such that one area pertains to a specific marketing strategy and the other area relates to the industry on which that marketing strategy is actually applied at. Digital and social media marketing is undoubtedly the most emerging and recent development in the overall marketing strategies whereas luxury industry is the one which faces the most crucial dilemma of getting al ong with this new area of marketing. Methodology This article is composed with a view to emphasize more on the development of digital and social media marketing specifically in the luxury industry. At the beginning, key definitions along with necessary explanations of the digital marketing, social media marketing and luxury industry are discussed. Second part of this paper highlights some brief statistics regarding the development of these marketing strategies in luxury industry.... Users hardly click on banner ads to browse the site of that brand or product, as he/she gets frustrated in getting along to all together to a new web page or new window (Bird, 2007). However, with the emergence of the concept of digital marketing, the orthodox online marketing tools are effectively put to wall as the new digital marketing strategies have replaced them in practical terms. With the invent of digital marketing, marketers especially are highly benefited such that they can track their marketing campaign rather on a wider scope such that they have the availability of real time tracking of marketing campaign (Ryan, 2012). They know that what is being viewed right now, how many times on average, a product is viewed in a day, the response rate of the customers etc. However, each marketing campaign is different from others and thus the feedback which the marketers obtain may remain quite different as compared to other marketing campaigns. 2. Social Media Marketing Social media marketing refers to those strategies in which the marketing campaigns of the companies are launched particularly on the social networking sites mainly including Twitter, Facebook, LinkedIn, MySpace, etc. The existing marketing companies on the social networking sites are gaining much momentum and success because these are the sites on which millions of users are present and it is more convenient for the marketers to catch their attention. Unlike the traditional marketing tools like TV, radio and other channels which are becoming less effective due to increase in number of channel, social media sites however are providing the largest avenue for the marketing companies to attract the

British Chocolate Manufacturers Essay Example for Free

British Chocolate Manufacturers Essay After reading The History of Chocolate by Diner’s Digest it is easy to understand that the main idea of the story is about the history of chocolate. For example, how it all started and how it changed over the years. The history of chocolate a beverage and ended in a bar. To begin with the history of chocolate all started with the Olmecs, an ancient civilization, in southern Mexico which thrived from 1500 B.C. to 400 B.C. Then it got passed along to the Mayan civilization. The Mayans used chocolate mainly as a drink. They usually flavored it with herbs, spices, or even chili. Then they shaked it back and forth to make it foamy. Next came the Aztecs, they thought the beverage was beneficial to warriors in battle. Another way cocoa was used was in currency. There was an official Aztec document saying a list of price equivalents. Next, a descendant of Mayans, the Kekchi Mayans presented crates of chocolate to Prince Philip. It was all frothed and ready to drunk by the Europeans. When Swedish botanist Carolus Linnaeus classified the â€Å"cocoa bean† he gave it the scientific name of Theobroma which meant â€Å"food of the gods’† in Greek. Another manufacturer, Coenrad Van Houten, produced a way for making chocolate powder. He did it using hydraulic pressure to remove the natural fat from it. Then that produced a hard cake which was crushed into powder. This was then mixed with water to make a chocolate drink. Next came the Joseph Fry Son, British chocolate manufacturers, which was founded by a Quaker. The Quaker was a doctor before finding that company. In 1847 they discovered a way of converting melted cocoa butter to â€Å"Dutched† cocoa butter (which was sweetened). This would create a paste that would be pressed into molds. This created a bar that turned to be a big hit. Last Daniel Peter (Swiss Chocolate Manufacturer) unsuccessfully repeatedly tried to make a milk flavored chocolate. But in 1867 Henri Nestle created the first milk chocolate bar. The milk’s low water content, that he made, made it possible to not spoil in storage. Another company named Celia’s Confections produced chocolate covered cherries. But the military put 3-4 chocolate bars in soldier’s â€Å"D-ration†. It was meant to sustain the soldier. The chocolate bar came to be associated with peace. Today chocolate is a major industry in the world. Americans consume 3.1 billion pounds of chocolate. That’s 11.7 pounds per person! To sum it up the Olmecs found chocolate. Throughout the years it got changed and passed along to many civilizations. This is the the history of chocolate.

The Psychology of Human Rights Violators and Courageous Resistors Essay

The Psychology of Human Rights Violators and Courageous Resistors Using a vocabulary based on the work of social psychologist Ervin Staub, it is clear that many researchers have found elements of the human psyche and the human experience that contribute both to acts of courageous resistance in the face of horrific human rights abuses as well as contributing to the perpetration of the acts themselves. Certain categories emerge while assessing the actions of an individual in either of these circumstances: environmental or circumstantial pressure and support; concept of self in relation to others, and specific learning experiences that coalesce into paradigms from which actions are taken. In his analysis of human rights violations, Staub discusses â€Å"difficult life conditions,† â€Å"in-group/ out-group† distinctions, and â€Å"learning by doing.† Various other scholars of human rights have a vocabulary that will enhance the meaning of this terminology in the context of both human rights violators, and courageous resistors of t hat violence. Staub's assessment of â€Å"difficult life conditions† and how people behave under threat to safety and security is supported and expanded upon by Kristen Renwick Monroe, who posits that, though ethnic difference and tensions are not a sufficient to explain human rights abuses, they will be magnified by economic struggle or other stresses, and can explode into acts of extreme violence. She draws in the concept of dehumanization, addressed by Staub and many others, positing that the cognitive perceptions of a people under strain can be manipulated to scapegoat a group of people in an attempt to release the frustration of powerlessness in hard times. The idea that one can distance oneself from one's victi... ...ing the path of â€Å"learning by doing† towards courageous resistance. Those raised in authoritarian cultures according to various theorists, including Staub, often don't have the internal locus of control that allows them to make the connection between seeing oppression and choosing not to participate in it. So, this is another place where theories of pro-social actions and human rights violation are converse to one another. A synthesis of all of these theories leads me to believe the following: if one can use the similar pathways of â€Å"learning by doing† and â€Å"authorization† within a pro-social, inclusive world view and create a society where authoritative child rearing need not become authoritarian child rearing, it is possible to say that there may one day be a world where there will be no violations of human rights that will require others to courageously resist.

Epic Conventions Essay

1. The story beings in medias res. In Medias Res is Latin for â€Å"it begins in the middle of things† and then has flashbacks to explain action leading up to that point. In Paradise Lost, for example, the story begins after Satan and his fellow rebellious angels have been cast from heaven, by God, into Hell. The war in heaven has taken place and Satan is making plans for the ruination of the coming realm of men, Earth, particularly Eden and God’s new creatures, Adam and Eve. 2. The story begins with an invocation (prayer) to a god or gods. The poet, Milton, attempts to recapture the Homeric tradition of reciting an epic poem to an audience, say at a feast. To that end he begins by calling for a blessing – for the Christian god whom he refers to in pagan terms as the â€Å"Heav’nly Muse,† Milton invokes the pagan ideology that the called upon god or muse came into the man therefore it was not the poet who recited, but the god in the poet’s body. Poet’s, then, were considered very sacred, for they could call down a god and have the god in them, at least temporarily. We continue to have the remnants of this belief, of course. We often think of poets or of any true artist as being different or touched by a special hand. In the case of the beginning of Paradise Lost, the poet says something like â€Å"Sing Heav’nly Muse†¦ say first what cause moved our grand parents in that happy state †¦ to fall off from their creator† 3. The story begins with a statement of theme. Always, because these poems are so long and so complex, although the basic stories would have been familiar to the audiences, the poet would begin with announcing what the recitation was to be about. That way, everyone could focus on and appreciate, not so much WHAT was being said, but the WAY THAT IT WAS PRESENTED. In essence, Milton’s Paradise Lost retells the story of Genesis but presents it as an epic poem. We are no stranger to that concept; we go to concerts where we may already know all of the song. So, we go to hear the presentation of the songs, which add to our concepts of the meaning and significance of those songs. 4. The story has many epithets. These epithets are re-naming of the characters, gods, or things by stock phrases. An example is the renaming of Satan as â€Å"th’ Arch-Enemy†, â€Å"th’ apostate angel†, â€Å"O Prince† or â€Å"O Chief of many throned Powers† and even â€Å"fall’n Cherub. † It is important for us to notice these epithets, first, because they add description, and second, because we get confused about who is doing what if we do not recognize the epithets as well as the names. 5. The story uses catalogues of things and characters; there are many lists, both long and short. Just as the Old Testament has catalogues of genealogies – you remember all those begets – just so do ancient epics keep track of the lists of history. In both Book One and Book Two of Paradise Lost, for example, there is a list of the principal angels who fell from grace as Satan’s compatriots. Also listed are their various names and places where they will be worshipped as gods of pagan faiths. 6. There are long formal speeches by many characters. You will not have any trouble spotting these. Sometimes they happen in the heat of battle and other seemingly inappropriate times, but more often they occur at various kinds of meetings, as in an assembly of chieftains. Book One of Paradise Lost is filled with such formal speeches, key among them Satan’s with his famous line â€Å"better to reign in Hell, than serve in Heav’n. † 7. Gods intervene in the affairs of human beings in these stories. For example, in Book Seven of Paradise Lost, Cherubim, Ithuriel and Zephon, sent by God to Eden, find Satan, â€Å"squat like a toad, close at the ear of Eve. † They confront him before more damage is done in terms of corrupting Eve. 8. Epics frequently have epic digressions. These are passages that do not further the action of the story because they are asides or because they are repetitions. Remember that these recitations did not have TV replay shots. The audience had to remember a vast amount of material, so redundancy or reminding them of background material would have been helpful to them. For example, In Book Seven of paradise Lost, Adam’s conversation with the angel Raphael becomes, in some instances, a recounting of Genesis and even digresses into the topic of angel’s mating habits. Yet another use for the digression is to provide a prologue of sorts, as an introduction seems overlooked due to the epic convention of beginning the poem in medias res. Also this aside more firmly orients the poem’s audience, given its vast setting, the cosmos. 9. The settings of these stories are vast. Paradise Lost is concerned with the mortal geocentric universe, from Hell to Chaos to the Earthly and Heavenly planes. The stories use the epic simile. An epic simile is a long comparison of two things that are in different classes. They make vivid an image and describes or clarifies. An example can be found in the extensive comparison of Satan, a fallen angel formerly the epitome of celestial light and beauty, to one of the Titans Briareos, whom led the revolt of the Titans against Zeus. Like Briareos, Satan is a vast creature covered in darkness. He is likened to Leviathan, a sea-beast, concealed in the ocean’s dark depths, or an illusory island hidden in the dark. But the great Leviathan, possibly the whale in Jonah’s unfortunate encounter, can rise from the imprisoning dark or return to it after becoming beached upon shore. Satan rose from the depths of Hell to enter Eden, though he could not of course remain. 10. The heroes embody the values of their civilization. In Milton’s time the medieval practice of physiognomy was still much employed. After Chaucer’s example in the Canterbury Tales, physical facade’s, particularly the face, are believed expressions of a person’s internal moral state. For example, much is made of Satan’s former beauty, an expression of the former purity of his ethical and moral internal being. His former beauty and grace, expressed in terms of light and luster become dim in his confrontation with Ithuriel and Zephon, Cherubim, formerly of a lesser angelic order than Satan, who still in the service of God retain that luminosity of his grace. Paradoxically, the description of Satan as a monstrous, leviathan-like figure is juxtaposed in the poem with his nearly angelic appearance. Fittingly, since Milton’s time, physiognomy has fallen out of usage, as many accept evil and malicious intent often has a comely facade.

Marriage Problems Essay

Few of us do like to be told what to do. Hitting each other between the eyes with issues you know you know your partner is insecure about will not help you resolve the issue. The silence or fights that usually follow just perpetuate the cycling of pursuing behavior followed by distancing behavior. Help lead an obstinate partner to make some choices for himherself. Friends, lovers, and business partners learn what your vulnerabilities and insecurities are just by spending time with you. You can avoid cycling into repetitive arguments by discussing your own fears and areas of vulnerability. Leslie could tell Jim that she worries about being a nag and knows that her request is not nagging just a request for cooperation. The conversation with Jim can continue now. Leslie could further ask what needs to happen first before they attend to chores. Leslie has given Jim room now to make a choice. He might say he wants to pay bills, work out, make love with her, before they clean the house. You want to move toward shared decision making to move away from power struggles. Good friendship, love, and business relationships are built on mutual trust, respect, cooperation and reciprocity. If you are not cooperating with each other, each person must look at themselves and come up with what each willfully says, does or does not say or do that is contributing to the problem. Next, you can discuss what each of you are willing to do to change yourself. All relationships need elasticity to grow over time. Remember that it does take two to tango. A relationship problem is always our problem. Together you create the peacock dances and together problems can be resolved. You show you care about having a healthy relationship when you are willing to rationally and calmly resolve conflicts. Know when to disengage as well as engage in a conversation. When a person is under the influence of substances or too angry to talk, wait for a clear headed time frame to talk. Some behaviors are always unacceptable. Don’t fight dirty. No one drives you to drink or strike another person. When behavior is extreme, you are out of touch with yourself and control with yourself. You always have the choice to be extremely aggravated and express that long before you feel like acting out your anger by drowning your feelings or striking out. Debt If you and your spouse jointly apply for a credit card or loan, both your credit scores will be checked to approve the application. If one or both of you have bad credit, there’s a chance your application won’t be approved. Or, if the application’s approved, the interest rate and fees might be higher than if the spouse with the higher credit score applied separately. With joint accounts and accounts on which one spouse is an authorized user, the history of the account is reported on both spouses’ credit reports, even if only one spouse actually uses the account. On joint accounts, both spouses are responsible for making credit card and loan payments. Furthermore, if the account becomes delinquent, the creditor or lender will attempt to collect from both spouses. With authorized user accounts, only the primary account holder is legally responsible for paying the credit card debt.

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Gigantophis - Facts and Figures

Gigantophis - Facts and Figures Name: Gigantophis (Greek for giant snake); pronounced jih-GAN-toe-fiss Habitat: Woodlands of northern Africa and southern Asia Historical Epoch: Late Eocene (40-35 million years ago) Size and Weight: About 33 feet long and half a ton Diet: Small animals Distinguishing Characteristics: Large size; capacious jaws About Gigantophis Like many other creatures in the history of life on earth, Gigantophis had the misfortune of being the biggest of its kind until its fame was eclipsed by something even bigger. Measuring about 33 feet long from the tip of its head to the end of its tail and weighing up to half a ton, this prehistoric snake of late Eocene northern Africa (about 40 million years ago) ruled the proverbial swamp until the discovery of the much, much bigger Titanoboa (up to 50 feet long and one ton) in South America. To extrapolate from its habitat and the behavior of similar, modern, but much smaller snakes, paleontologists believe that Gigantophis may have preyed on mammalian megafauna, perhaps including the distant elephant ancestor Moeritherium. Ever since its discovery in Algeria over a hundred years ago, Gigantophis had been represented in the fossil record by a single species, G. garstini. However, the identification in 2014 of a second Gigantophis specimen, in Pakistan, leaves open the possibility of another species being erected in the near future. This find also indicates that Gigantophis and madtsoiid snakes like it had a much wider distribution than previously believed, and may well have ranged across the expanse of Africa and Eurasia during the Eocene epoch. (As for Gigantophis own ancestors, these smaller, mostly undiscovered fossil snakes lurk in the underbrush of the Paleocene epoch, the period of time just after the extinction of the dinosaurs).